![]() ![]() #Choosy moms and dads choose jif trial#We had to adjust really quickly as far as our marketing plan to make sure we've not only got the product on the shelf, but we're also driving really good awareness and trial of the product once it gets to the stores. A lot of people are buying their groceries online versus going into the store. I'm sure a lot of you are dealing with the change as well, asking yourself every day, What's the right move to make here? What changes do we make? What could happen down the road? Consumers are shopping in different places than they were before. And I can’t tell you how hard we worked to get these out to the market, but we're just excited to see them on shelf today.įrom what went really well, I'd say the manufacturing team, the operations team, and the innovation partners that I work with, there was no doubt that we were going to get these to market. JC: We felt like getting these out to the market was the right thing to do. Were there particular aspects of the launch that went really well or that were more difficult because of the pandemic? ![]() RL: You launched two new products this spring and summer, Jif No Added Sugar and Jif Squeeze. Smucker Company’s Jif brand has been hard at work making sure shelves are stocked and giving consumers even more ways to love and use peanut butter with the launch of two new products.ĭuring a Septemwebinar, Director of Brand Strategy for Jif Jake Calhoun (JC) chatted with National Peanut Board Senior Vice President & Chief Marketing Officer Ryan Lepicier (RL) about how Jif is faring during this time, what trends they see around the corner and how Smuckers is showing it’s a company with a big heart. Here you will find options to view and activate subscriptions, manage institutional settings and access options, access usage statistics, and more.One year after transitioning from the “Choosy Moms Choose Jif” consumer marketing campaign to “That Jif’ing Good”, The J.M. If you believe you should have access to that content, please contact your librarian.įor librarians and administrators, your personal account also provides access to institutional account management. ![]() The institutional subscription may not cover the content that you are trying to access. Oxford Academic is home to a wide variety of products. View the institutional accounts that are providing access.View your signed in personal account and access account management features.Some societies use Oxford Academic personal accounts to provide access to their members.Ĭlick the account icon in the top right to: See below.Ī personal account can be used to get email alerts, save searches, purchase content, and activate subscriptions. Some societies use Oxford Academic personal accounts to provide access to their members. If you do not have a society account or have forgotten your username or password, please contact your society. Do not use an Oxford Academic personal account. When on the society site, please use the credentials provided by that society.If you see ‘Sign in through society site’ in the sign in pane within a journal: Many societies offer single sign-on between the society website and Oxford Academic. Society member access to a journal is achieved in one of the following ways: If you cannot sign in, please contact your librarian. If your institution is not listed or you cannot sign in to your institution’s website, please contact your librarian or administrator.Įnter your library card number to sign in. Following successful sign in, you will be returned to Oxford Academic.When on the institution site, please use the credentials provided by your institution.Select your institution from the list provided, which will take you to your institution's website to sign in.Click Sign in through your institution.Shibboleth / Open Athens technology is used to provide single sign-on between your institution’s website and Oxford Academic. This authentication occurs automatically, and it is not possible to sign out of an IP authenticated account.Ĭhoose this option to get remote access when outside your institution. Typically, access is provided across an institutional network to a range of IP addresses. If you are a member of an institution with an active account, you may be able to access content in one of the following ways: Get help with access Institutional accessĪccess to content on Oxford Academic is often provided through institutional subscriptions and purchases. ![]()
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